#NONPROFIT: The 501(c)4 Conundrum & The IRS’s Challenges To Tea Party Groups
The scuttlebutt over the IRS’s double-standards concerning political nonprofits associated with the Tea Party and those associated with center and center-left causes is likely well known to our...
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Your First 90 Days in a Fundraising Job
When you start a new fundraising job – and in the fundraising profession, tbe question is not if but when – where should you focus in your first 90 days? On her blog, Mazarine Treyz, author of The Wild...
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Online Benchmark Study: Good News, Bad News
Blackbaud’s annual Online Marketing Benchmark Study for Nonprofits finds median online revenue is up 11.5% among the 500 organizations surveyed (all users of the company’s Luminate platform). The...
View ArticleAre You Ready for Your Closeup?
Some people – elected officials immediately come to mind – experience a magnetic attraction to television cameras. More of us want to run the opposite direction. But when fate points its fickle finger...
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10 Tips for Mobile-Friendly Emails
This is the year, industry wizards predict, that more people will open emails on mobile devices than on desktops. Even if your email hasn’t evolved to mobile-friendly “responsive design,” you can...
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Love the Video, But What Does It Do For Us?
Photo credit: wcn247 Into Focus, the first-ever benchmark study of how nonprofits use video, was released in June by video producer See 3, the Edelman public relations firm, and the YouTube Nonprofits...
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Building Your Email List May Backfire
The conventional wisdom on email lists is that bigger is better, but it ain’t necessarily so. According to people who are paid to know these things, it’s better to have a smaller list that is more...
View ArticleRating Agencies Surrender and Pivot Into Campaign Against “The Overhead Myth”
In a move that had absolutely nothing to do with Dan Pallotta’s viral video lambasting the demonizing of nonprofit overhead expenses, three major organizations that rate nonprofits released an open...
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Make Your Websites Friendly to Seniors (a.k.a. Donors)
This will probably seem obvious: older people have a harder time using the Internet. This, too, may seem obvious: the people most likely to be major donors to nonprofits are older older people. But if...
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#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live...
The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain,...
View ArticleOy, Another Year. Who Knew?
Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again? Not the news media, apparently, judging from the...
View ArticleNonprofits to Facebook: Make Grants, Not Buttons
Meanwhile, the philanthropic side of Facebook’s brain offered nonprofits something new last month: the opportunity to place a “Donate” button on their Facebook pages, and a guarantee that nonprofits...
View ArticleFacebook To Nonprofits: Pay to Play
If you thought Facebook was a no-cost way to reach out to potential supporters, brace yourself for a big disappointment. According to a Facebook sales presentation published by Ad Age, an organization...
View ArticleCommunications: Uniquely You, and From the Heart
I recently came across this post by Andrew Simonet, the founder of Artist U, which offers simple but incredibly sound advice about how to communicate with your friends and supporters. I recommend it...
View ArticleResource: Peer-to-Peer Fundraising Workbook
Peer-to-peer fundraising, the technique that has fueled thousands of successful walk-a-thons, has expanded with social media tools. Idealware and Cathexis Partners have created Peer-to-Peer Fundraising...
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